FIFA Unveils 2026 World Cup Logo and Brand Identity

Official Emblem and Brand Identity Revealed in Los Angeles

On May 17, 2023, FIFA unveiled the official logo and brand identity for the 2026 FIFA World Cup at the Griffith Observatory in Los Angeles, California. The basic form of the emblem consists of 45 degrees, referencing the angle of the Earth's axis.

The Logo's Design and Significance

The logo features three bold lines forming an upward-facing triangle, representing the three host nations: the United States, Mexico, and Canada. The colors of the lines are red, white, and blue, respectively, representing the national flags of the host countries. The interior of the triangle is a vibrant green, symbolizing the fields where the games will be played. The overall design conveys a sense of unity, inclusivity, and excitement for the upcoming tournament.

The Brand Identity and Slogan

In addition to the logo, FIFA also revealed the official brand identity for the 2026 World Cup. The brand identity is centered around the slogan "United 2026," which embodies the spirit of collaboration, unity, and inclusivity among the host nations. The brand identity will be utilized in all aspects of the tournament, from merchandise to stadium signage.

The 2026 FIFA World Cup is set to be a pivotal moment in the history of the sport, bringing together nations from across the globe for a celebration of football. The unveiling of the official logo and brand identity marks a significant milestone towards the tournament's highly anticipated launch.